6 Ways to Improve Your Member Communications
By Claire Thayer, April 24, 2017
Change
Healthcare
doubled member engagement for a
regional health plan after introducing engagement best practices with a
marketing mix that included email, blog posts, social media, a direct
mail campaign, presentations to key group leaders and on-site workshops.
This
special edition of the
MCOL Infographic, co-sponsored by Change Healthcare,
identifies 6 effective
ways for health plans to improve communications with members:
MCOL’s weekly
infoGraphoid is a benefit for MCOL Basic
members and released each Wednesday as part of the MCOL Daily Factoid
e-newsletter distribution service – find out more
here. |
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