Portrait of a LinkedIn User

By Claire Thayer, May 12, 2014

A few weeks ago, LinkedIn announced that it reached 300 million registered users, with almost two-thirds of these members located outside the United States. So, just what does the typical LinkedIn user look like? Power+Formula has a nice infographic on user demographics in their new Portrait of a LinkedIn User 2014 Edition.  A complete copy of the infographic is shown below, and highlights include:

• 81% are using the Free LinkedIn version
• 43% spend 0-2 hours a week on LinkedIn
• 42% use LinkedIN to build new relationships with potential customers
• 41% use LinkedIn to increase marketing presence
• 60% use the LinkedIn Company page feature to share status updates with company followers
• 36% Rank LinkedIn as “Extremely” important in efforts to develop or grow business

 

The full infographic is available here:

http://www.powerformula.net/wp-content/uploads/2014/05/2014-LinkedIn-Infographic.png