Mobile Opens, Desktop Opens and Webmail Opens
By Claire Thayer, January 22, 2014
A new report on email marketing by Litmus, shows that in November 2013, mobile opens surpassed the 50% mark for the first time, with 51% of all emails now being opened on mobile devices, with most of these occurring on iPhone, Android and iPad mobile devices. Webmail opens trend down from 25% to 20% while desktop opens saw a slight downward trend from 33% to 29%. Here’s a summary graphic:
For more info on trends in Mobile Opens, Desktop Opens and Webmail Opens, check out the full year end summary on the Litmus-email-client-market-share-2013-infographic here.
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Rozeena